The idea of establishing a new swimming brand was based on a conversation with several swimmers who had already finished their professional competitive career and wanted to give something back to this beautiful sport for what it gave them during their swimming career. Unfortunately, they lacked an original brand in the swimwear market that could offer a complete collection of quality products with which users would get positive energy, drive, passion, color and uniqueness along with flexibility from other global brands. We want to give swimming joy, a new dimension and items that would set a new direction and expand the community of water enthusiasts.

After several months of balance sheets, strategy communication and development, they teamed up with other dedicated specialists and the project started to become a reality. Our officially registered BornToSwim®brand has been around since mid-2015 and with it the first few products that we are happy to present to you in our E-shop under the same brand. With our products and service we want to help clubs, groups and people to differentiate and make themselves visible, and not only in the water. And even though we are not a global giant, we still firmly believe that we can do great things with added value.